How To Find A Niche

One of the first steps in creating an internet marketing site is to choose a niche that you want to promote.

This is also one of the biggest stumbling blocks for new marketers, trying to figure out which way to go. So here are some tips and tricks on how to find a niche that will work for you.


Follow your passions

This is one of the key ideas to finding a niche, especially when you are a newbie. Promoting something that you enjoy, love or are passionate about makes writing about it a million times easier and this shows through in your writing to the reader.

If you are interested in Golf for example, there are a ton of products that you can promote: clubs, balls, carts, bags, apparel, rangefinders and more.


Things you want to know about

Just because you don’t about something, doesn’t mean you can’t promote it. A lot of the time you will need to do research anyway to make sure that you are providing the best information to your visitors.

If you have always wanted to know about guitars, then you can combine your new knowledge into a website.


Use a directory for inspiration

Still unsure about the route you should take? Why not browse through web directories such as DMOZ. These directories list nearly every activity, interest, hobby, sport and so on that you could think of.


Friends and Family

Keeping your ear to the ground around friends and family is an awesome way to pick up new and interesting niches. Whether it’s your mother talking about some awesome dinner set or your nephew talking about the latest gadget, there can be some useful information passed about by people if you keep your marketing mind open.

Not only that but things passed by word of mouth general have the consensus of being good (or bad so make sure you actually know what they said about it!).



Keeping an eye on the news, whether it’s mainstream or on the internet, for new and exciting products, services and so on.


Google Alerts

To use Google Alerts you already need to have an idea of a niche that you want to work in, but it can bring up some unexpected and interesting topics to write about or even create separate websites about.

Go to and type in a query liek you would in Google, e.g. Air Guitars, and set how often they should appear in your inbox.

Be warned though if your term is too broad you will get a lot of emails coming at your so try to be more specific unless you want to find yourself knee deep in emails.


Keyword Tools

Using a keyword tool like Jaaxy you can throw in an idea and see where it takes you by clicking on the results that look interesting. Can be more use when taking a broad topic of a niche and finding ideas on how to narrow it down.


These are just a few examples of ways to find a niche, enough to get you started.